Specifically i am talking about marketing and communications. Too many times i have spoken to people about different ways to reach out to an audience. "Well you can always use TV, everyone watches TV".. Or "Everything needs to be online, if its not online, its not worth it". On some level, i agree, but everyone is missing the obvious. Instead of putting all of your hopes into a media that people have to GO TO in order to see, hear or find your ads, you need to MAKE them see, hear or find them.
People want to be engaged, they want to be surprised and most importantly they want to be entertained. Everyday, companies are unloading a TRUCK load of money into all different forms of media because its what they are used to. For some, it works and it allows them to reach their desired goals.
If you REALLY want to have an impact, you need to do something that no one else is willing to do. Ambient, Guerilla or unconventional advertising. If you don't know what that is, look up. You will NOT be disappointed. Until next time.
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