When you are working on a project that has a major or minor impact on a company/brand/product you always want to make sure that it is perfect. Hope that it represents what you believe in and obviously what the client is looking for. But, the one thing that i have noticed that people never do enough of is TRUST YOUR TEAM. You might think that your idea has to be done a certain way or else it wont be as good as you want but, sometimes its you have NO idea. I know it is sometimes tough to get the ideas that are in your head onto paper because it never sounds as good. That is what your creative team is for. They have the talent to take the weird, crazy, mixed up ideas and turn them into works of art. TRUST them. If you are the executive that you think you are then no matter what they come up with, you HAVE to be able to sell it. If they produce something that you dont think is as good as you thought it should be, then maybe its how you explained it or how you wrote it down. They can only go by what you say and no matter how weird you think the ideas are in your head, their mind is way more advanced in the weird and extraordinary. If you start to nitpick and try and change everything they come up with, then good luck getting good work out of them for the next projects you have.
They create and you sell. Its as simple as that.
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